Upload 3 Videos on Youtube to Make Search on Google
- Video, Video Marketing Tips
Why Bulk Uploading is a Bad Video Marketing Strategy
4–5 minutes to read
In my 6 years equally a digital marketer, I've worked with more legal clients than I can fifty-fifty remember. So many have come to me asking why their YouTube channel isn't providing them with any leads. Having a successful YouTube channel takes a lot of work, and a lot of factors get into creating one. But I want to impact on one specific fault I've seen time and time again: majority uploads.
Information technology's not exactly a hole-and-corner that video marketing can bring great returns to your house. Many video production companies have capitalized on this fact to sell videos to lawyers. In some cases they will leave their client with dozens of videos, but no guidance on how to use them effectively. If y'all're like most of the lawyers I've met, you don't have time to deal with strategizing the release of so much content. So they make the mistake of dumping all of their videos up onto their YouTube channel and their websiteat the same time.
So correct now I'd similar to take a moment to talk about why this tin can hurt your videos' effectiveness, and requite yous some solutions that won't swallow up all your time.
Consistency
Your audience and the search engines want the same thing from your website: content. But more than that, they wantnew content. They want to meet a site that is an ongoing source of new data. And then let's say you have l videos that answer questions that are frequently asked by the people you are trying to attract. It's very tempting to upload all of them at once to start attracting those viewers every bit shortly as possible, right? Resist that temptation. Google rewards channels and websites that are consistent with their content schedule. Just in the example of YouTube, a channel that uploads ane video every week for fifty weeks is going to receive more favorable rankings than a aqueduct that uploads fifty videos in one mean solar day.
That said, you can certainly upload multiple videos in a week,equally long as yous can continue with that schedule. If you desire to upload three videos every week, commit to information technology. Also, there will be some cases where uploading multiple videos at the same time makes sense, like if they are all linked together via annotations as a part of a series. But generally speaking, spread information technology out.
Subscriber Burn
Every YouTube user's homepage is a feed of recent videos from channels they subscribe to. They are put in gild of the channels they sentinel most oftentimes. If a user skips over too many new videos from the same channel, that aqueduct volition begin to fall down the feed, and eventually disappear.
So permit's say you have a aqueduct that releases 1 video every mean solar day. You lot have a subscriber that likes your content and watches every video. Your channel appears at the pinnacle of their feed. You decide if your subscribers like ane video every day, surely they'll love two! That same subscriber just doesn't have the time to go on up with ii videos every day. So they get-go missing your videos. YouTube will take note of that, and your channel volition first to lose its placement at the top.
This is what'due south known assubscriber fire.
Overwhelming even your biggest fans with too much content at once can cause your traffic to driblet dramatically. You are tasked with finding the sweet spot where your subscribers will check out as much of your new content as possible. This number varies widely for different industries. Big entertainment channels like Rooster Teeth upload multiple videos every day and maintain a strong audience. For professional person industries, I recommend once or twice a calendar week. I have institute bang-up success with three times a week. Just consider your audience and the blazon of content yous are creating, and decide for yourself what is reasonable.
How to Schedule Your Content
So now the question becomes, "How do I continue all of this in heed without letting it accept over my entire life?" Let'southward keep with the example of a visitor that has fifty oft asked question videos. The nearly convenient and efficient way to handle them would be to upload all of them to your channel and your website at once. Well…you lot can! I know I merely said non to, but hear me out.
Both YouTube and most content direction systems have a scheduling feature. On YouTube, when you become to upload a video, simply select the Schedule option from the drib downwardly. Y'all can schedule all l videos right then and at that place. Optimize their titles, tags, and descriptions, and and so tell YouTube what twenty-four hour period and what hour or one-half hour you lot want that video to release to the public.
You tin can do the same for blog posts or pages on your site. Embed your video, write your accompanying content, and schedule a time for WordPress or whatever CMS you lot are using to release the post or page. You lot could do an entire year's worth of blogging and YouTube in a twenty-four hours if you are actually ambitious.
Just recall:exist consistent and don't burn out your audience!
Source: https://crisp.co/bulk-uploading-bad-video-marketing-strategy/